Category:Advertising

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List of jargon terms

Pages in category "Advertising"

The following 59 pages are in this category, out of 59 total.

1

  • 15-second spot

3

  • 30-second spot

A

  • Ad impression
  • Ad space
  • Adserver
  • Advergame
  • Advertising network
  • Advertising rotation
  • Advertising Standards Authority
  • After the fold

B

  • Badge
  • Banner
  • Before the fold
  • Behavioral advertising
  • Behavioral targeting
  • Below the fold
  • Booked space

C

  • Code of Advertising
  • Content integration
  • Creative

D

  • Double page spread
  • DPS
  • Dynamic targeting of advertising

E

  • End-roll

F

  • File size
  • First party adserver

I

  • Impression
  • IMU
  • Inline advertisement
  • Insertion order
  • Interstitial
  • Intrusive media
  • Inventory

L

  • Link bait

M

  • Message plus unit
  • Mid-roll

O

  • Opt-in email
  • Overlay

P

  • Pay per click
  • Pay per lead

P cont.

  • Pay per sale
  • Pay per view
  • Play rate
  • PointRoll
  • Pop-under
  • Pop-up
  • Pre-roll

R

  • Rich media
  • Run of network
  • Run of site

S

  • Skyscraper
  • Sponsor
  • Sponsorship
  • Superstitial

T

  • Targeting
  • Third party adserver
  • Title bar branding
  • Toolbox

V

  • Video advertising
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